Mediafax Talks about OOH

April 19, 2007 - Howard Johnson Grand Plaza Hotel Bucharest

Session I - Romanian outdoor: from ground zero to hero

Outdoor advertising market in Bucharest (size, value, issues, challenges)

Outdoor regulation - a must.

The auction for street furniture in Bucharest - a step towards a European capital.

Romanian outdoor faced with European standards

Beautiful vs. ugly in outdoor.

Why historical monuments are covered with outdoor posters?

Speakers:

Andrei Chiliman - Mayor of Sector 1 Bucuresti

Neculai Ontanu - Mayor of Sector 2 Bucuresti

Felix Tataru - President of IAA Romania - "Towards responsible OOH. The first step"

Mircea Ochinciuc - Presedinte Ordinul Arhitectilor din Bucuresti - Filiala Bucuresti

Christian Kauter - CEO Affichage Holding - Affichage - "100 years of successful partnership"
[ descarca prezentarea ]

Jean Francois Decaux -Presedinte al Consiliului Director si co-presedinte executiv JC Decaux - Street furniture around the world
[ descarca prezentarea ]

Jason E. Senior - Vice-CEO and COO of News Outdoor Group (a News Corporation division) - "Current international trends in the OOH industry"
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Dierk Zeigert - General Director News Outdoor Romania

Markus Schuster - Chief Commercial Officer EPAMEDIA, Austria - "Investments in Public Space Advertising"
[ descarca prezentarea ]

Host:

Mihail Vartosu - Honorary President of IAA Romania

SESSION II - "UNCONVENTIONAL" OOH

Unconventional ways in which consumer meets brand directly.

Outdoor innovative projects.

Why indoor should be included in any media plan.

Creativity in OOH.

Case studies.

Speakers:

Marian Costache - General Director MV.com - "Invention patents in advertising"
[ descarca prezentarea ]

Catalin Gulan - Managing Partner Brief Advertising and Marketing - "Tomorrow's communication channels - Interactivity"

Oana Petroff - Managing Director Mindshare
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Cristian Munteanu - Executive Creative Director TBWA\MERLIN - "Media Arts"
[ descarca prezentarea ]

Host:

Ionut Oprea [blog] - Communication Manager MediaPro Interactiv

SESSION III - OOH EFFICIENCY

Why measure outdoor and indoor industry.

Research studies for Out-of-Home industry, an unknown.

To whom is the OOH industry addressed and why?

What is that any efficient media plan should include.

Case studies.

Speakers:

Silvia Coserea - Marketing & Sales Director Euromedia / Monica Magureanu - General Manager Beta Cons - "Audience measurement - Outdoor Advertising; case study - Bucharest metro, November 2006"
[ descarca prezentarea ]

Bogdan Vasile - Head of Direct Marketing & OOH Starcom - "Planning an outdoor campaign. A media agency's value-added"
[ descarca prezentarea ]

Dan Ion - Campaign Director Poster Publicity - "Outdoor Efficiency – Measuring impact, score and its utility in audience measurement."
[ descarca prezentarea ]

Host:

Raluca Teodorescu - Brand Manager Mediafax